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ShopLocalSD: Italian Style - That's Amore Boutique


Amore Boutique's new diggs.
Photo by Rebekah Sager

Amore boutique’s new location in La Jolla is the hottest one yet. Sleek, elegant and warmly accessible, the new spot on Herschel has all of the most sought-after and well-loved Italian lines that keep owner Debora Renna and Amore on every fashionista’s map.

In a country where the Carabinieri (Italian army) uniforms are designed by Valentino and soccer uniforms by Armani, it’s obvious that style is Italy’s national pastime. What sets Renna’s boutique apart is her ability to keep her finger on the pulse of Italian fashion while understanding how to translate it for American women.

“Italian women aren’t any different than American women," says Renna. "We all want to be comfortable but stylish." Amore offers designer lines that don’t sacrifice form for function and won’t break the bank.

As a shop owner, Renna has an envious life, traveling to Italy at least every two months in search of lines that women will love and can afford. But her start in fashion was humble. She worked her way up as a salesgirl in Milan. She cut her teeth working in two of the most high-end boutiques—Prada and Dolce & Gabbana.


From Casalini to Diane Von Furstenberg.
Photo by Rebekah Sager

Amore carries unique Italian lines that are not only well priced, but offer the style intrinsic to Italian fashion. Bluin is a line out of Florence known for its silk-stretch party dresses. Not meant to be worn to your average fundraiser dinner, Bluin dresses come in bright patterns and can be quite form fitting and very sexy. One of the standout pieces for winter is a bomber jacket, complete with a fox fur hood in a variety of vibrant colors.

Northland, a line from Northern Italy, is known for its funky casual basics at great prices. The dresses are feminine with an edge. The cardigan sweaters are functional without being ordinary. Amore is the only place in San Diego to find Northland.

In order to bring in tourists, Amore recently began carrying Diane Von Furstenberg. “People like to see names they recognize,” says Renna. Among Amore’s DVF offerings: a white leather military jacket, summer wedge heels and the unmistakable DVF wrap dress in bold patterns.

Paolo Casalini has been a staple— and Renna’s best selling designer—for years. Headquartered in Bologna, Casalini offers classic design for women who don’t want their clothes too trendy, but do want a look that sets them apart. In Italy, to look in means to stand out. Casalini tops and skirts are fun and flirty without showing too much skin.

It’s often said that shoes make the outfit; Amore isn’t afraid to offer a line sure to make a statement. The Spazio Moda family makes incredible shoes. Their black-studded booties and platform heels are two styles Amore has had trouble keeping in the store. Each metal stud was placed on the shoes by hand. The price tag of these amazing shoes reflects the workmanship, but walk around in a studded black bootie, and you’re sure to make page six in any gossip rag.

If you love fashion but can’t travel to Italy every time you need something, let Debora Renna do it for you.

Details »
  • City: La Jolla
  • Phone: 858-729-1860
  • Name: Amore
  • Address: 7938 Herschel Ave