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ShopLocalSD: Luella's Speaks SoCal


Luella's seaside fashion.
Photo by Rebekah Sager

Luella’s is a place where SoCal gals will find the best in cottony seaside looks.

This newly opened boutique, hunkered on the cutest section of Turquoise Street in Pacific Beach, feels like a beautiful summer day. The walls and floor are sky blue with white and sand accents. A huge Balinese shell chandelier hangs from the ceiling, and the dressing room curtains, handmade by owner Lori Arnerich, are all soft fluffy frills in a variety of pastels. Luella is light, comfortable, and welcoming.

Arnerich carries a range of clothing—everything from BB Dakota to her mother’s hand-knitted sweaters to the beautiful Balinese line, Indah.


Owner Lori Arnerich.
Photo by Rebekah Sager

“With Indah, everything’s hand dyed, and they use the softest cottons around,” says Arnerich. Prior to opening the store, the San Diego State University grad worked as a personal trainer and then as a sales rep for Indah. Designed by the mono-monikered Libby, Indah has the philosophy that women should only wear clothes that are stylish and supremely comfortable. Arnerich features a range of dresses in jersey or rayon-crepe fabrics.

Luella, which is named after Arnerich’s grandmother, also carries Lamixx by Jacqueline Rose, a line out of Huntington Beach known for it’s sexy wear-ability. Lamixx is fast becoming the go-to style for everyday tees and skirts.

Arnerich’s real find is the shoe line Lovers and Friends. These trendy Gladiator-style shoe booties are great looking and, at a sturdy heeled $86 a pair, they’re worth every cent.

As with everything in Luella, the accessories are little gems of happiness. Arnerich is devoted to two local jewelry designers—Lush and Mii & Lu. Both are simple, clean, and inexpensive.

Whether you’re into summery dresses, cropped-leather jackets, strappy shoes, or over-sized beach bags, Luella’s is the new boutique by the shore designed to fit the needs of sunny California and the spicy women who live here.

Details »
  • City: Pacific Beach, CA 92109
  • Phone: 858-488-8846
  • Name: Luella Boutique
  • Address: 949 Tourquoise Street