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ShopLocalSD: Dianne O. Atelier


The Divine Ms. O.
Photo by Rebekah Sager

Dianne O. Atelier carries exclusive European and New York designer lines to outfit the most discriminating boutique shopper. But the real secret to this upscale store is the owner herself, and the experience she brings to customers as a former Los Angeles stylist. Transforming her clients from humdrum frumps to fashion icons, Dianne O. sets women on the path to style.

The store sits comfortably in the heart of downtown San Diego's East Village. On this morning, the divine Ms.O.is found nursing a glass of champagne and a large mug of coffee. A Renaissance woman who has dressed some of Hollywood’s most well-known celebrities and San Diego’s most successful women, she says: “I dress women to make them more powerful. When I’m done with them, they can walk into a room and command it.”

She has also styled the likes of Babyface, Spike Lee, Bernadette Peters, Etta James, Danny Glover, Bruce Willis, Benjamin Bratt and Michael Jordan, just to name a few.

Ms. O describes her store’s style as classic but edgy. If customers are looking for a phenomenal accessory, fabulous cocktail dress, gown or power suit, all at a fair but not inexpensive price, it can be found here. “I admit these are investment pieces," she says. "I don’t do cute.”

Her career began as a hair stylist in Solana Beach. Later, she moved to Los Angeles to start her cosmetic line, Dianne O. Cosmetics, and began working there a fashion stylist. She has been featured in every magazine from Vogue to TV Guide.


Not your run-of-the-mill boutique.
Photo by Rebekah Sager

Sheis a strong, no-nonsense woman who knows exactly what her strengths are, and has no issue articulating them. “I’ve always wanted to be a designer," she says. "I can design anything.In addition to her cosmetic line, she also has a production company called WE, where she uses her design and stylistic talents to produce fashion shows.

As a stylist, she says, her ability is in making her clients appear memorable, feminine and fashion forward, but always incorporating who they are and how they want to project themselves.

Ms. O says the staples in every woman’s wardrobe should include clothes that are tailored perfectly and in top-notch fabrics. Women should find a look that fits their lifestyle and their personality. A great black dress is essential. She believes a crisp-white shirt and tuxedo jacket are the keys to easily transforming any outfit from day to night.

Although she can’t talk specifics, she says she’s in the works to star in her own reality TV show--possibly called The Make-Over Guru.

Dianne O. Atelier is not your run-of-the-mill boutique. The prices are high and the designs are cutting edge, but with the help of an owner that has dressed the most challenging population, aka celebrities, San Diego women should feel confident putting themselves in her very capable hands.

Details »
  • City: San Diego, CA 92101
  • Phone: 619.269.6644
  • Name: Dianne O. Atelier
  • Address: 743 Ninth Street