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San Diego Bands Headed To SXSW

South By Southwest 2011
South By Southwest 2011
Courtesy Photo

Once a year Austin, Texas, becomes the epicenter of hip and cool when the annual South by Southwest music festival takes over the state’s capital March 15 - 20. This year marks the 24th anniversary of the festival, creating a brand of its own along the way, as well as adding an additional interactive media and film festival over the years after the growing success of the SXSW music festival.

Bands from all over the globe flock to Austin each March in hopes of getting signed to a record contract, or at the very least attracting attention from the blogosphere. Known as an industry “hype machine” SXSW is notorious for launching the careers of many bands in both the independent and mainstream avenues, like The Polyphonic Spree who in 2002 attracted heavy attention from both labels and media prior to signing a record contract.

Unlike other music festivals, SXSW takes place in the downtown area near the Austin Convention Center, with roughly 2,000 bands performing at over 90 venues.

Local San Diego musicians making the trek out to Austin this year include: The Black Heart Procession, Maren Parusel, Gun Runner, The Hot Moon, Gary Wilson, In Fear and Faith, Little Hurricane, Silent Comedy, Writer and San Diego veteran Steve Poltz.