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ShopLocalSD: The Best Boutiques of Ocean Beach

Dreamgirls Boutique.
Photo by Rebekah Sager

A visit to Ocean Beach is unlike any other in San Diego. It’s a quirky old-school beach community with some of the best boutique shopping in the city. On a walk along Newport Street, fashion followers will find great deals on trendy clothing, as well as a couple of hidden stores perfect for the girl that likes custom-made clothing and jewelry.

Newport Street ends at the ocean with the iconic pier built in 1966. The locals call the neighborhood OB and nowhere else in San Diego can you find more tattooedflip-flop wearing denizens.

The shopping is also eclectic.

One of the oldest family businesses is Ivy’s. The owner, Kathryn Barwick, is a third generation OB-cian. She says her store is “ridiculously cheap,” with the average item costing $30. Barwick describes her store as bohemian, but filled with the basics for most women’s wardrobe.

Dreamgirls is almost as much of an institution on Newport Street as the infamous hamburger joint, Hodad’s—which has become synonymous with OB.Dreamgirls owner Bridget McGirr, says thejuniors-style store has an energy you can feel when you enter. The store’s reputation is that of being cramped and over-stuffed with merchandise, but it doesn’t seem to stop the determined young girls who cram in every day.

“Even though the look of the store may be trendy, I wear at least half of the clothes, and I’m 46,” says McGirr.

Lola Luna boutique offers great music and carries the most shoes in OB. San Diego native and owner Kimberly Johnson bought the boutique from a friend eight years ago. She says she loves the neighborhood because it’s not corporate.

“Almost all of the businesses along the street are independently owned and operated, says Johnson.

Lola Luna offers discounts to the military and local teachers.

One of the newest additions to the block is Miss Match. The owners are sister team Tali Guarino and Iris Loebenstein. In true boutique style these ladies never repeat an item.

“Even if it sells well and we might be tempted to buy more of the same, we don’t. And our regulars really like that,” says Guarino.


A custom suit by Molly B. Bikini.
Photo by Rebekah Sager


Set apart on Santa Monica Street, are two of OB’s newer andhigher-end boutiques. Located in a 250square footspace, Molly B. Bikini is an atelier that turns out custom swimsuits not rivaled in any department store. For those willing to spend a little more, Molly B.’s is the place to go. Who doesn’t want a suit hand-made for their own body? Averageturnaround time: 10 days.

For jewelry and hand-made paper goods, Noon Designs on Santa Monica Street offers hand-fabricated jewelry and paper goods from Rhode Island School of Design grads Maie Liis Webb and Nora Farrel. The best friends opened this petite gem very recently, and have since been featured in Ceremony and Exquisite Weddings magazines. Meg Ryan can be seen sporting a pair of their one-of-a-kind earrings.

If at the end of a long day of shopping, a facial or massage sounds good,OB has one of the best day spas in town.

The Sanctuary day spa offers complimentary foot soak and massage with every treatment—definitely worth the price of admission. The spa boasts a “shut door” policy; meaning that during your treatment, the spa is yours.

“It's a perk that makes every woman feel like a celebrity,” says owner and trained herbalist Tracy Duhs.

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  • City: Ocean Beach