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ShopLocalSD: Rufskin

Rufskin in North Park.
Photo by Rebekah Sager

The Rufskin clothing line is not for the man who wants to blend in or keep a low profile. The uniquely designed jeans, athletic wear, swimsuits, underwear, leather and tees are all tailor made for a guy with a lot of chutzpah.

Owners and partners for more than 20 years, adorable couple Douglas Coats and Hubert Pouches, are a perfect team. Pouches was a modeling agent. The two met in Paris while Coats was still modeling.

Pouches is also a renowned clothing designer. The handsome Frenchman has worked with the famed and ultra-modern design house Andre Courreges, (gossip has it Courreges invented the mini-skirt), and Victoria Secret.

In 2001, Pouches turned his talents inward, and began designing for himself. He’d always wanted to design a line for men; so, it didn’t take long for the owners to create Rufskin.

Using Pouches’ astrological sign of Aries to create the Rams head logo, and Coat’s American love of Tuffskin jeans, Rufskin was born in the form of a very lucrative wholesale business.

Channeling the 1970s, Pouches brings his couture experience to designing a very sexy line with a distinctly European flair.

The flagship store in the North Park neighborhood of San Diego is the first for the small pop-and-pop company.

They recently tested a pop-up store in New York, to great success. They hope to arrive with brick-and-mortar in New York soon.

Currently the line is sold inmore than 63boutiques worldwide.

The look of the San Diego store is flamboyant and sophisticated at the same time. As you enter, the first piece of furniture you see is a white Ostrich sofa. The dressing rooms are decorated with the same white animal fabric.

“In the U.S., the line is decidedly more geared for gay men," says Jason Wimberly, the very hot star of Rufskin global sales. "In Europe however, men are more risky dressers, and a little more fashion forward. So, anything goes,”

The number-one best selling item for Rufskin is the denim line. Called by names like Ziggy, Webster or Carter, all the jeans come with attitude and all are more than a little bit sexy. Designed with a low-rise and some very comfortable stretch fabrics, this writer only wishes they were made for women, too.

Rufskin is made and manufactured in San Diego. From the fitted sleeve tees, to the low-rise athletic shorts, the denim and leather underwear (complete with cock-ring detail), to the unitards, the photo print swimsuits, and the custom lambskin jackets—Pouches loves San Diego and says he’s committed to keeping his business here.

Wimberly says some of the clothing is so sexy it could be classified as “lingerie” for men. Meaning it’s not necessarily meant to be worn out in public, but at home on a special occasion.

Details »
  • City: North Park, San Diego 92104
  • Phone: 619-341-2660
  • Name: Rufskin
  • Address: 3944 30th Street