Curve Couture: Fab Fashion In Real Women Sizes
New boutique in Solana Beach caters to plus size women
If the average size of an American woman is 12-14, then why aren’t there more places for them to buy clothing? The new Solana Beach boutique Curve Couture, (owned by Deirdre Mick) is going to single-handedly change all of that - one high-fashion plus sized piece of clothing at a time.
Offering sizes 12-24, Curve Couture has been getting tremendous response in sales with minimal advertising. “It’s all word of mouth. There are lots of mediocre, medium quality clothing lines out there, but no one place in San Diego to find real big-girl style,” Mick says.
After nine years of staying at home with her son and several years before that working as a personal shopper, real estate agent, advertising executive and actress, Mick found her calling filling the fashion gap for big girls with a store dedicated to their needs. “I needed some place to shop. I’ve got an eye for style. Just because you’re a certain size doesn’t mean you to have wear tunics and sweatpants. I get small sized women in here all the time, yelling at me. ‘Where are our sizes?’ I say welcome to my world,” Mick declares.
Every customer is offered a glass of champagne when they go off to the dressing room, and every sale is toasted with a sampling of See’s candy. Curve Couture is not inexpensive. The average receipt is $500. The store is broken into three conveniently themed shopping sections: Weekend Adventure (playwear), Hot Date and Impress the Boss (work wear.)
For casual days, CC carries lines like Silver Jeans Co. - a great mid-rise with enough stretch to look and feel good, but not too much that stretches out. And Kourosh New York - the inexpensive answer to St. John quality and style at half the price.
In search of the best clothing lines for larger sizes, Mick travels to trade shows and hand picks every piece in the store. She’s vehemently opposed to simply buying things from designer lines in larger sizes. She explains that just because it’s “bigger” doesn’t mean it will work as well in larger sizes. Mick also doesn’t like the fact that bigger size women are forced to shop online to find clothing. “It’s frustrating for us big ladies not to have the opportunity to try on, touch or see the draping and fit. We have the same rights as small size women.”
Curve Couture doesn’t carry any of the same lines that are found at local department stores. Mick doesn’t believe in what she calls “tent dressing” or covering herself up and is honest when it comes to giving fashion advice. “My tips for big gals are mainly to focus on creating a slim silhouette and incorporate heavy fabrics. Use texture and pattern to deflect the eye, and draping is queen. I’m honest with customers and they like that. I’d rather have them leave with nothing than look bad.”