A local San Diego company dubbed HUB Analytics launched a new accounting and financial tool for businesses powered by artificial intelligence.
Launched by parent company TGG Accounting, HUB Analytics is an all-in-one platform for business finances. According to the company, the software combines “a CFO, accounting manager and controller in your pocket.”
“Leveraging advanced AI models and our team’s decades of experience in finance and technology, we built HUB Analytics to be a platform that combines the expertise of an entire accounting department into a single platform,” said Robert Rodrigues, CEO & Founder of HUB Analytics.
Here’s what makes HUB Analytics a pioneering platform that combines financial expertise with technology.
An Accounting Department in Your Pocket
HUB Analytics is built on the premise that a business of any size can’t make good decisions on bad data. It hopes to be a “beacon of clarity” of business owners, especially those without the resources or staff to support their own accounting department.
To that end, the platform streamlines and combines several financial functions into a single easy-to-use platform. Underneath the hood, there’s a powerful AI engine that powers key features that can help businesses write — or rewrite — their own stories of success.
For starters, HUB Analytics tests the accuracy and integrity of financial data using a comprehensive, 150-point data diagnostics tool. The end result are books and financial accounting records that are sound, which feeds into the platform’s ability to make expert-level recommendations and provide crucial insights about a company’s finances.
From there, the platform offers highly advanced financial reporting options that allow a company to get a bird’s-eye view of their finances. The intuitive reporting makes for easy and efficient tracking of key performances indicators and other metrics that are critical for success.
Finally, HUB Analytics takes all of this data and turns it into actionable recommendations. Using advanced AI models, the platform is able to provide CFO-level analysis of results and strategic insights on how to reach profitability goals as efficiently as possible.
Built From the Ground up for Success
The idea behind HUB Analytics was birthed when a team of financial experts and entrepreneurial experts realized that there was a better way to handle business finances. It all started with TGG Accounting, a San Diego firm with decades of experience in financial services.
“We first developed [HUB Analytics] to power some of our own entrepreneurial endeavors, including an accounting firm ourselves,” said Tommy Vincent, vice president of sales at HUB Analytics.
The team spent three years developing the program, and another year beta testing it with private clients. According to the company, using HUB Analytics has revolutionized its client experience — allowing the firm to deliver better results more efficiently.
At the heart of HUB Analytics is artificial intelligence. As we’ll get to later, the platform uses AI systems to power many of its models. And, according to Vincent, the pace of AI advancement in recent years has made HUB better than ever.
“Some of the advances that have happened in AI in the last 24 months have really enabled us to bring this product fully to market faster than we were even hoping,” he said.
Bringing the Future to Business Finances
HUB Analytics provides businesses with the perfect marriage of technology and financial advice. And, according to Vincent, creating HUB Analytics was a natural fit for an accounting department.
“Technology and accounting is a match made in heaven,” he said. “With technology, it’s all ones and zeros. And with accounting, it’s also all ones and zeroes. It’s black and white. So, we can start to automate that.”
Vincent said that HUB Analytics — and AI in general — is going to revolutionize the accounting industry by automating much of the work that accountants do on a day-to-day basis. So, to evolve with the times, he said accountants must learn how to work with AI to amplify the impact for their clients.
This evolution could turn accountants from simple bookkeepers to strategic consultants. With just a bit of data entry, a platform like HUB Analytics can help an accountant audit a company’s financial data, provide advanced reporting features, and offer the kind of strategic recommendations you’d expect from a C-suite financial officer.
For business owners or entrepreneurs, HUB Analytics can provide all of the function of an accounting department without complex recruitment and hiring processes.
“Our big point of view in the world is that accounting and finance for small and medium-sized businesses is broken,” Vincent said. HUB Analytics, he added, is one way to help fix it.
If you’re interested in trying out HUB Analytics for yourself, you can book a demo call by visiting their website.
