3 Effective Ways to Market Your Business Online
Marketing online is delicate. If you do it wrong, you could become infamous, like Rebecca Black. Conversely, if you build a firm foundation, you can roll out popular campaigns and build a profitable business.
So, what is the best way to market a digital business?
Here are three ways to market well:
1. Seek Professional Help
Internet marketing is a learnable skill--but you may get better results sooner by outsourcing the work to an Internet marketing company. Experienced people will do the marketing for you, and you will have access to a wide range of useful resources.
An Internet marketing company will provide search engine optimization and paid advertising to increase your website traffic. They may also deploy other marketing methods to deliver your core message on heavily populated social media platforms.
While your team can learn all these skills, it’s a steep learning curve. Hiring the right people is the optimal path to success. They will already have the knowledge, experience, and resources you need to grow your business.
2. Love What You Do
There are many ways to make money online. But it’s advisable to only choose a niche you like and a business model you understand. In other words, don’t start a business because it is popular or profitable. Instead, choose the one you feel passionate about.
Since it’s difficult to build any kind of business, online or offline, you need passion to persist. If you don’t feel passionate about what you do because you’re only in it for the money, you're likely to quit when it’s not clear how to turn an immediate profit.
Steve Jobs succinctly explained the value of doing what you love during his 2005 Stanford Commencement address: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”
3. Build a Following
In 1961, President John F. Kennedy delivered his famous speech to Congress about sending a man to the moon. At the time, it sounded far-fetched. There was no scientific infrastructure in place to take humans to other worlds.
Despite the impossibility of it all, the nation rallied behind him--because he had already earned their loyalty as an outstanding leader. They trusted his vision. Unbelievably, the impossible became possible. Before the end of the decade -- on July 20, 1969--Neil Armstrong became the first man to walk on the moon.
A loyal following can change the world. You have to win people’s trust if you want them to take a chance on you. Build up your reputation as a recognized expert in your industry, someone who knows exactly what they’re talking about. It's the best way to differentiate your business from the competition.
You can become a recognized expert by championing your cause. Become an advocate for your business and an educator about how your products or services work.
If, for instance, you are selling budgeting software on your website, you can engage your audience by:
- Offering articles on your blog about money management
- Sending useful personal finance tips to subscribers on your email list
- Giving away free videos and PDF files on savings and investments
- Hosting online seminars to teach people how to manage their cash-flow
- Sharing your wisdom by writing a book
- Publishing in professional journals, magazines, or blogs
- Speaking at industry conferences
- Accepting interviews for YouTube channels, podcasts, and Internet radio shows
Branding Is Vital
You can build your brand by following these three ideas. They will help you lay a solid foundation for your business. First, outsource marketing so that you can focus on building your business. Next, follow your passion so that you can play the long game. Finally, earn consumer trust by consistently delivering high-value content.