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Ways to Scale Your Local Business with Private Equity in San Diego

These days, there are dozens of ways to fund your business dreams. From crowdfunding to small business grants to credit cards and bank loans, raising capital may be easier than ever before. But what if you don’t just need money?

If you are a small business in San Diego trying to grow your business, you know that the competition is fierce out there. While there are many ways to fund your company vision, as you face the challenges of running a business, you’ll soon discover that money alone is not enough. You also need business acumen, networks, and market insight. Luckily, you can get all this by partnering with a local private equity firm in San Diego. You don’t just get capital; you get smart capital.  A small business private equity firm gives you financing, with direction and experience.

PRIVATE EQUITY SAN DIEGO: SUPPORT THAT IS MORE THAN JUST MONEY
For San Diego’s small businesses with an interest in scaling, whether struggling to build awareness or even failing to meet intense demand, a local private equity firm in San Diego like ValueStreet brings so much more than just money to the table. San Diego’s diverse, beautiful scenery and great year-round weather not only fuel strong tourism and hospitality industries, but also a vast service-based economy that caters to all its popular outdoor activities from surf camps to pool cleaning, as well as specialty lifestyle shops for cycling, tennis, fishing and much more.

For any business owner it can be hard to predict what you need to succeed, but especially so for a competitive market like San Diego. A private equity firm in San Diego offers a diverse set of skills to help small business owners effectively evaluate every aspect of their unique business. A local firm can also give much needed guidance and advice to business owners all around the city, from the heart of the Gaslamp Quarter to its surrounding communities such as Little Italy, Bankers Hill, Point Loma and Pacific Beach.

HUMAN CAPITAL: GROWING YOUR SALES TEAM AND EMPLOYEES
From managing a department of techs or salespeople, to growing an executive team, business owners are constantly faced with deciding between scaling back to help manage cash flow, or hiring new employees to prepare for growth.

Small businesses may need to rethink their business models, commission structure or their talent pools. A local private equity firm in San Diego will have the strategic expertise to help you evaluate your specific circumstances. By analyzing data and key performance indicators, they can help you understand the ROI of your customers or members. Working together with you and your team, they can help you ask the right questions: Do I really need the help? Can I afford to hire new people? Should I hire or promote? And they can help you answer them. Then, they can help you set goals and develop a strategic plan to accomplish them.

OPERATIONAL EXPERTISE: BUILDING YOUR CAPABILITIES AND UNLOCKING NEW VALUE
Companies from all industries must solve operational challenges every day. This is especially challenging for local small businesses who generally have less resources and experience. It doesn’t matter if you own a landscaping company in Poway deciding what kind of advertising to do, or a bed and breakfast in Del Mar looking to lower operational costs, finding the right answer to a complex question often requires outside assistance.

Private equity firms can help you find those right answers. They can help you effectively build your capabilities by identifying opportunities to increase revenue and/or reduce costs, evaluating tradeoffs and priorities in decision-making, and then helping define a strategy.

You might own a surf shop in North County trying to evaluate economic tradeoffs of buying new board shaping equipment. Or maybe you own a brewery in Kearny Mesa, struggling with tough decisions about what amounts of ingredients to order. The expertise of a local private equity firm in San Diego is an invaluable asset that can help you achieve your business growth goals.

GROWTH MINDSET: EXPANDING INTO A NEW MARKET OR TERRITORY
As a partner invested in your success, a private equity firm will help you assess new territories to identify and take advantage of available opportunities. They offer market insight and a team of experienced consultants. You might be an online apparel designer who would like to open a small boutique in Ocean Beach. Perhaps you own an art gallery with an established presence in North Park but you’d like to open a second location in the Marina district.

As you plan your expansion, a San Diego private equity firm can help you conduct research, determine how to effectively segment your market for success, and develop a solid marketing plan. They can also help you look at ways to adapt your products or services to fit those segments and position yourself as a leader in various markets. In general, they will guide you through the complexities and challenges of expanding your business in a new direction or helping you open a new location.

IN CONCLUSION
Raising capital is necessary for many small businesses to prepare for growth and expansion. And where that money comes from can make a big difference. Just as there is a lot more to running a business than making sales, there is a whole lot more to private equity than money alone.

Private equity firms offer experience, knowledge and a fresh outlook on your business. They are engaged, hands-on, and offer a wealth of operational resources. In a nutshell, they create value, they add value, and they drive value. If you are a small to mid-sized business that needs to raise capital, seeks to explore new markets, or wants to fully maximize the value of your company, a local private equity firm in San Diego could be the right fit for you.